Oxo Living is not just another property developer. Founded on the premise of creating a better and smarter home with luxurious yet minimal architecture and interior.


Brand Identity — Visual Identity — Prints

We sought to upend the generic by making OXO’s brand synonymous with convenience, innovation, and, above all, great design. Thus, we created a fully integrated branding that fully amplifies OXO’s brand essence.

We creatively play with angles and depth in the main logotype to create an iconic look that resembles a sturdy concrete to represent solidity that is the very quality of OXO Living’s properties. The logotye is a custom san serif typography that has a strong & modern feel and to support the main logo, we use a modern san serif font and a less conservative, unique layout to give it an edge.

The mood that we are going for are premium & minimalistic, opulent yet humble. Additionally, earthy and sandy color tones with a dominant usage of black and greyish beige as the primary colors are our choice of palette to punctuate the warmth, luxury and timelessness of the brand.







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